X Games

50 Most Influential People in Action Sports

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21: Nick Woodman

Photograph By Nick Woodman

GoPro is a rare example of mass-marketed technology inspired by, rather than just finding later applications within, action sports. Developed by Nick Woodman in 2002 to capture POV surf footage, the product has evolved from 35 mm film to digital HD to 3D and is now used on land and in the air as often as at sea.