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50 Most Influential People in Action Sports

39 of 49

12: Jeremy Jones

Photograph By Jeff Hawe

Jeremy Jones had starred in more than 50 snowboard movies featuring him riding down mountain peaks in faraway places when he decided to quit his motorized transportation addiction. Not only have Jones' last two movies "Deeper" and "Further" sparked a splitboard revolution, he has helped raise awareness of the effect of climate change through his nonprofit Protect Our Winters.