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50 Most Influential People in Action Sports

4 of 49

47: Mike Olson

Photograph By Tim Zimmerman

Mike Olson co-founded Mervin Manufacturing with Pete Saari in the late '70s, and has been behind many of the innovations in snowboard technology ever since. Besides being one of the only snowboard companies to still build boards in the United States, the Mervin factory is aggressively "green."