Minding your N's and Q's

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Paul Rodriguez

Photograph By Mark Whiteley/Nike

P-Rod's Q Score may be 25 to the average celeb's 17, but he doesn't fare nearly so well in the Nielsen/E-Poll rankings, pulling an N-Score of only 9 to Tony Hawk's 291. He and Rob Dyrdek are tied for appeal, though, at 57 percent. Good thing Rodriguez's most notable attribute is "down to earth" or all that marketability might go to his head.