Photograph By Pat Milbery (So-Gnar)/Caleb Barton (SFM)
X Games Foz do Iguaçu 2013 sponsor Ford Motor Company has teamed up with snow/skate/art collective So-Gnar and Street Factory Media to bring fans the Ford Fiesta Park in the X Fest area of the event. Says So-Gnar co-founder Pat Milbery, "When we arrived in Foz, we realized our order of wood to build our ramp had not been delivered, much less processed in the first place. We visited four lumberyards, which were all sold out of supplies, then found the fifth -- the direct source. We experienced the 'straight from the mill and into our hands' custom approach."