X Games

Introducing Bruno Hoffmann

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Berlin traffic

Photograph By Merlin Czarnulla/Red Bull Content Pool

"Action sports were underground. We were surprised if we saw a kid we didn't know with a bike in my town. But now, so many kids are buying bikes that we've lost track of who's riding. And with X Games in Munich on the main TV channels in prime time, people who've never seen BMX before will see it and the scene will keep growing."