Joseph William Namath
Photograph By Harry Benson
There were two faces to Joseph William Namath when Harry Benson, who photographed icons for Life, People and Vanity Fair, snapped this shot in the Jets locker room in 1974. There was Joe Willie, the incredibly talented quarterback who led Alabama to the national title in 1964 and shocked the NFL by following through his boast to beat the Baltimore Colts in Super Bowl III. Then there was Broadway Joe, the shaggy-haired, fur-wearing sex symbol who basked in the neon lights of Manhattan and did a naughty (for the time) Noxzema shaving commercial with actress Farrah Fawcett. Modesty, thy name was neither.