The Cannes of Freeskiing
Photograph By Felix Rioux
IF3 took place in Mall Sport, an all action sports mall and open-air venue in the heart of Santiago. "Right from the start, our objective was to be the Cannes of ski movie festivals," says founder Felix Rioux. "We wanted to offer something prestigious that recognizes what goes on in front of and behind the lens. And offer a big party for the ski industry to kick off the season."