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Wagner Custom Skis -- Colorado

Photograph By wagnerskis.com

Pete Wagner was living in Telluride, designing fitting software for a golf club company, when he realized that no one was paying attention to the individual needs of skiers. So he created a 'Skier DNA' software and a highly individualized custom ski brand. Wagner Custom now operates out of an old solar-powered gas station in Placerville, Colo., just down the canyon from Telluride Ski Resort.