X Games

2013 Ride BMX NORA Cup contender -- Garrett Reynolds

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Fiend BMX

Photograph By Ryan Fudger/Red Bull Content Pool

Whereas most other street rider of the year contenders are sponsored by BMX brands that are already established, Garrett went out on his own and started his own brand to support his friends. So on top of riding, producing videos and pushing his progression, he's also steering the ship at his own BMX brand.