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Lucero's Legacy

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Photograph By Courtesy of Black Label Skateboards

Long before Black Label Skateboards was a glimmer of a thought, John Lucero grew up in Southern California skating in the local skateparks during the late 1970s. Skateparks like Skatopia in Buena Park fueled the fire of young kids to invent new tricks and push their limits. Lucero was one of those kids, and through the years his creativity, innovation and do-it-for-fun attitude played a major role in what skateboarding is today.