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Pink Willow Cruiser, Brooklyn Bicycle Co.

Photograph By Courtesy Brooklyn Cruiser

"An active lifestyle plays an important role in breast-cancer prevention," says Ryan Zagata, president of Brooklyn Bicycle Company. "Our hope is that offering a limited-edition bicycle in a color that's both fun and meaningful to the cause will encourage just that. Breast-cancer awareness is valued by all of us at the brand, and it's a unique opportunity that we happen to design a tool that plays a direct role in lifestyle betterment. Every person we can get on a bike is one more person choosing a healthier, preventive habit."