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Think Pink

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Righteous Wrist Candy

Photograph By Courtesy Fitbit, Nixon

Left: San Francisco-based brand Fitbit launched its pink colorway of its popular Flex Wristband to fight breast cancer by donating a portion of the proceeds to cancer research and by raising awareness of the disease and empowering people to lead healthier, more active lives. The wristband tracks your sleep, steps and calories and can be synced with certain mobile devices.


Right: "Nixon supports the importance of positive action, education, prevention and support programs for individuals and the action-sports community at large," says Nixon's senior marketing manager, Megan Brunner. "We believe that through the power of education and active breast-cancer awareness, present and future generations will be better equipped to reduce their risks and lead longer, healthier lives. Nixon is proud to take part in breast-cancer advocacy through a dedicated watch -- the Vega, in pink -- which directly supports breast-cancer awareness with a portion of the proceeds from each sale going towards youth-focused awareness and education programs."