X Games

Think Pink

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B-Pro Line, Gnu Snowboards

Photograph By Courtesy Gnu

"Gnu has been dedicated to serving the needs of ladies in many ways -- for many years!" says Barrett Christy Cummins, a former pro who now acts as Gnu's women's program manager. "Breast-cancer awareness and prevention is something we feel strongly about and we've dedicated proceeds from the sale of every B-Pro board to the cause for the last decade. For many of us it's something that has hit close to home, and we want to do our part to raise awareness by promoting a healthy, active lifestyle within the snowboarding community."