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GLENDALE, Ariz. -- The Arizona Coyotes and Gila River Casinos have agreed on a nine-year partnership that will include the first naming-rights deal by a federally recognized tribe with a venue for one of the four major professional sports leagues.
The agreement must be approved by the Glendale City Council during its meeting Sept. 9. The venue, which had been called Jobing.com Arena, will be known as Gila River Arena if the deal is approved.
The Gila River Indian Community and Gila River Casinos have had a longtime sponsorship relationship with the Coyotes and will add a variety of additional advertising, marketing and merchandising opportunities at the arena.
"On behalf of the entire Arizona Coyotes organization and IceArizona, we are thrilled to partner with Gila River Casinos and the Gila River Indian Community," Coyotes co-owner and president Anthony LeBlanc said in a statement. "Like the Coyotes, the Gila River Indian Community prides themselves on their commitment to business excellence and to their community. Pending Glendale City Council approval, we are looking forward to having Gila River's prestigious and reputable name associated with our great hockey team and our state-of-the-art arena."
The Coyotes were purchased from the NHL by IceArizona prior to the 2013-14 season and were renamed the Arizona Coyotes this year.
Information from The Associated Press was used in this report.