Tuesday, September 30, 2003
Updated: October 1, 4:54 PM ET
Dallas Cowboys air radio ads for new stadium
DALLAS -- The Dallas Cowboys are taking to the air waves to
tout the team's vision for a new stadium development.
Radio advertisements began running on Dallas' KLUV-FM during the
Cowboys' Sunday game against the New York Jets. The spots list
proposed features of the Dallas Cowboys Park, a collaborative
project with the Dallas County commissioners.
"Dallas Cowboys Park will be a premier, year-round attraction
for North Texas, drawing millions of tourists and valuable
convention business," former Pro Bowl player Charlie Waters says
in one spot.
Other voices used in the spots belong to Darren Woodson, the
team's safety, and former Pro Bowl player Cliff Harris.
The proposed development will include shops, restaurants, acres
of public sports fields and an extreme sports park -- amenities that
can "provide an immediate boost to our economy, create thousands
of new jobs and have an impact worth billions," according to one
"It gets labeled a stadium project, and our goal is to educate
people and to let them know we are trying to create a year-round
destination," said Brett Daniels, a Cowboys spokesman. "It could
host Super Bowls and Final Fours and Bowl Championship Series games
and not just be a football stadium for the Cowboys."
The radio ads air only during game broadcasts. But the Cowboys
are also producing television spots that will play during team
programming on Fort Worth television station KTVT and on the video
board at Texas Stadium.
The cost of the new stadium development is not mentioned in the
ads, but the team estimates the total cost is $650 million.
The team is counting on the county to levy a hotel and
car-rental tax to raise about $400 million for the project.
Any new taxes would need voter approval. The team and the county
have said they expect an election in November 2004.
Negotiations between the Cowboys and county commissioners
haven't started yet. But commissioners are putting together a team
of lawyers and financial experts to advise them in talks.
"If the advertisement is for the benefit of the fans and
consumers, that is fine," Commissioner Jim Jackson said in
Tuesday's editions of The Dallas Morning News. "If it's more for
the benefit of the commissioners, I'd say save their money."
Cowboys owner Jerry Jones has expressed interest in building a
retractable-roof stadium as part of the $1 billion, year-round
A location hasn't been announced. The Cowboys have said it could
be in downtown Dallas or in the Las Colinas area of Irving, the
site of Texas Stadium and the Cowboys' home since 1971.