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Thursday, September 9, 2004
Koston's Game of S.K.A.T.E.

Lake Forest, CA - A tournament game of S.K.A.T.E patterned after the traditional basketball game of H.O.R.S.E. emphasizing the fun and technical skill in skateboarding.

WHAT: Eric Koston is calling pros around the globe to join him in a tournament style elimination series of S.K.A.T.E., which is the skateboarding version of basketball's game H.O.R.S.E (game description below) for a grand prize of $10,000.

The ÚS Game of Skate is a national game series traveling through U.S. cities including Denver, Los Angeles, San Diego, Chicago, Tampa, Philadelphia, Boston, New York and more finding the top amateur S.K.A.T.E. champions to culminate in the ÚS Game of S.K.A.T.E. National Amatuer Championships. The winner automatically becomes the Wild Card and will face the pros at Eric Koston's ÚS Game of S.K.A.T.E.

With all the hype on competitive skateboarding like the ESPN X-Games, the Eric Koston's ÚS Game of S.K.A.T.E breaks out and brings skateboarding back to its roots -- no obstacles for tricks -- just the contender, the board, and flat-ground creativity.

WHEN: Saturday, September 11, 2004 (This event is opened to the public.) National Amateur Series Finals: 11:30am - 12:30pm Pro eS Game of Skate: 1:00pm - ? (with Wild Card from the Amateur Championships)

WHERE: Action Sports Retailer (ASR) Trade Show in San Diego
San Diego Convention Center
111 W. Harbor Drive
San Diego, CA 92101

WHO: 120 invited pros invited by Eric Koston. Confirmed riders include: Paul Rodriguez, Mike Carroll, Rodrigo Tx, Billy Marks, PJ Ladd, Bastien Salabanzi, Tom Penny, Andrew Reynolds, Mark Appleyard, and more to come as the date draws near. See for complete list of invites and RSVPs.

HOW: Here's how the Eric Koston's ÚS Game of S.K.A.T.E. is played: The first skater tries a trick, makes it, and everyone else has to make it. Whoever doesn't make it gets a letter. The first letter is "S," the second letter is "K," and so on, until "S-K-A-T-E" is spelled out, and that person is out of the game. When it's the first skater's turn again, he tries another trick. If he makes it, the whole process repeats until someone wins.

At the forefront of skateboarding since 1995, ÚS Footwear has propelled the simple design of skateboarding footwear and apparel into a highly athletic and technically advanced realm that it has never occupied before. The ÚS legacy of leading the way continues with new innovations, the most durable and stylish skate shoes ever, and one of the best skateboarding teams in history.

Alex Yang
Phone: 949-460-2020 ext.2957
Fax: 949-460-2050

Craig Metzger
Phone: 212-965-1780
Fax: 212-965-1759

Sole Technology Inc.
20161 Windrow Drive
Lake Forest, CA 92630