Tuesday, October 12, 2004
DC Signs Lyn-Z Adams Hawkins
Vista, CACapitalizing on the upward momentum of its girls' footwear, apparel and accessories lines, DC Shoes, Inc., has brought on female skateboarder Lyn-Z Adams Hawkins as the first rider on the DC girls' team roster. Lyn-z represents a big move for DC in that she is the first female skateboarder to ride for the leading skateboarding footwear and apparel manufacturer.
"We're excited about Lyn-Z joining the DC girls' team," said Mark Woolsey, DC Shoes' Vice President of Marketing. "Adding Lyn-Z helps authenticate our girls marketing efforts while giving us one of the leading female action sports athletes."
A native of Cardiff-by-the-Sea, CA, Lyn-Z, barely 15-years-old, made history this past summer as the first woman to nail a Kickflip Indy Grab, which earned her a gold medal in Women's Vert at X Games X. She followed this victory by earning a bronze medal in the girl's street competition at Gravity Games last month. Although she is one of the top female vert skateboarders in the world, she is versatile enough to skate vert, street and bowls.
"I want to push skateboarding to new levels," Lyn-Z said. "It's an honor just to be associated with such a prestigious skateboarding shoe company. I love the fact that DC is behind me and I think their support will really help me in my skateboarding career. I am proud to be wearing DC product and I'm really psyched on the girls' line."
The addition of Lyn-Z is just one of several initiatives that demonstrates DC's commitment to support the DC girls line which first launched in Spring 2004. The DC girls line is a separate business unit from the men's footwear and apparel lines and will develop its own team of riders. DC girls has a dedicated rep force who sells the DC girls' product line. The business unit will be hiring a Girls Marketing Director and a Girls Sales Director as well. For more information on the DC girls' line, visit www.dcshoes.com/girls.
About DC Shoes:
Founded by Ken Block and Damon Way in 1993, DC has grown to one of the leading action sports brands in just under ten years and is distributed throughout the world. The leader in performance skateboarding shoes, DC Shoes' product line includes casual apparel, snowboard boots and outerwear, and a full line of accessories, as well as girls', kids' and toddlers' skateboarding shoes. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX and motocross athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.