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Monday, April 25, 2005
Soft-drink brand agrees to 5-year deal with ACC

Associated Press

GREENSBORO, N.C. -- The Atlantic Coast Conference finally has its football championship game like the Big 12 and Southeastern conferences. Now the ACC will also have the same title-game sponsor.

Soft-drink brand Dr. Pepper agreed to a 5-year deal with the ACC and ABC Sports to sponsor the title game, the league announced Monday. The first league title game will be played Dec. 3 in Jacksonville, Fla., and will be televised by ABC.

The league expanded to 11 teams last summer by adding Miami and Virginia Tech from the Big East Conference. The ACC adds a 12th member when Boston College joins in July, ending a contentious expansion saga that began two years ago.

The game is expected to earn the revamped conference about $6 million.

"We are confident that this is the beginning of a great new tradition in ACC football and the annual hallmark of what will be one of the most anticipated and meaningful games of the year," commissioner John Swofford said.