Monday, April 25, 2005
Soft-drink brand agrees to 5-year deal with ACC
GREENSBORO, N.C. -- The Atlantic Coast Conference finally
has its football championship game like the Big 12 and Southeastern
conferences. Now the ACC will also have the same title-game
Soft-drink brand Dr. Pepper agreed to a 5-year deal with the ACC
and ABC Sports to sponsor the title game, the league announced
Monday. The first league title game will be played Dec. 3 in
Jacksonville, Fla., and will be televised by ABC.
The league expanded to 11 teams last summer by adding Miami and
Virginia Tech from the Big East Conference. The ACC adds a 12th
member when Boston College joins in July, ending a contentious
expansion saga that began two years ago.
The game is expected to earn the revamped conference about $6
"We are confident that this is the beginning of a great new
tradition in ACC football and the annual hallmark of what will be
one of the most anticipated and meaningful games of the year,"
commissioner John Swofford said.