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Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League, the open-wheeled circuit announced.
The promotion campaign features a 91-second anthem called "I Am Indy" co-authored by Simmons, performed by the band BAG.
The lyrics, which repeat the song's title "I Am Indy," preach about individuality and top-speed performance: "I am everything I want/ I have everything I need/ I know exactly what to do/ 'cuz I am Indy."
"It's a personal statement that's a sort of personal allegiance to the United States of Indy," Simmons said.
The Indianapolis-based IRL posted the song on its Web site, www.indycar.com.
Details of the rest of the campaign were being kept under wraps -- a spokesman declined to release the length and cost of the contract -- but Simmons said it would include an Indy-related clothing line.
The IRL is trying to increase its fan base.
"I think it's very aggressive and I think it's exactly what the IndyCar Series needs," said Brian Barnhart, IRL's president and chief operating officer.