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Under the rule changes, the clock starts on a kickoff when the ball is kicked, not when the receiving team touches it; and after a change of possession when the ready signal is given.
Brown said while games are being shortened, the fans are being shortchanged.
"One of the great things about college football is a team's ability to come back," Brown said. "Now that's limited. Our game was 22 minutes shorter. That's a little under 10 percent of our game. That's not fair to our fans. We worry about them sitting there?"
Brown said, at worst, the old rules should be in place for the last two or five minutes of each game.
Of the new rules, Brown said: "I hate it."
Joe Schad is ESPN TV's national college football reporter.