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ISC is sending three NASCAR stars to Washington this week to meet with state and local officials in an effort to promote the project.
NASCAR legends Richard Petty and Darrell Waltrip will be there Wednesday and Thursday, along with Nextel Cup driver Greg Biffle, a Vancouver, Wash., native.
All of them are traveling to the West Coast anyway, because NASCAR races at California Speedway next weekend.
ISC owns 12 tracks that play host to Cup events, including Daytona International Speedway. ISC hopes to build a 1.2-mile oval, with 80,000 seats, in Kitsap County, southwest of Seattle across Puget Sound.
ISC has agreed to spend over $180 million for a project with an estimated cost of $380 million. Some Washington state officials are in favor of the plan, but ISC faces a stiff hurdle to convince local officials.
ISC's goal is to have the track completed by 2011. Grant Lynch, the president of ISC's Talladega Superspeedway, is heading up the project. If state officials approve the deal, it's likely ISC would move a Cup race from one of its existing tracks to the new facility.
Terry Blount covers motorsports for ESPN.com. He can be reached at email@example.com.