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|The Stars advertisement, above, is posted on a Dallas-area billboard.|
The message? "The only thing our refs shave is the ice."But Mavericks owner Mark Cuban didn't seem to mind, according to the Dallas Morning News.
"I think it's hysterical," Cuban told the newspaper. "Good for them. It's a fun ad."
The campaign, dreamt up by the Stars and Austin, Texas ad agency Door Number 3, is aimed at conveying the toughness of hockey players in an edgy style. One board reads "One game a week? Is the N in NFL for Nancy?" the Morning News reported.
Page 2 applauds the Stars for their imaginative campaign. But the rest of the NHL needs help. For some possible billboards for other NHL teams, click here.
Stars president Jim Lites said Hicks laughed at that one, the newspaper said.
NBA Commissioner David Stern, who was made aware of the Stars' ad campaign on Thursday afternoon, said through a league spokesman that he had no comment, according to the report.The Stars didn't take a swipe at the NBA without some reservations, Lites told the Morning News. "It's edgy. But we're really good friends with the Mavs. They're our partners in the building. I think we thought it would be taken the right way," Lites told the newspaper. "It's not a slap at them. It's more of a snip. I think the same goes for the Cowboys. The NFL is the big daddy."