Wednesday, November 7, 2007
Source: Sports marketer in Bush case meets with NCAA officials
ESPN.com news services
Sports marketer Lloyd Lake, who allegedly provided improper benefits to then-USC running back Reggie Bush in
2005, met with NCAA officials on Tuesday, as scheduled, according to a person briefed on the meeting.
Lake is suing Bush and alleging Bush and his family owe him nearly $300,000. Lake had long threatened to cooperate with NCAA officials if a settlement could not be reached with Bush. Bush's representatives have said they have no intent to settle and that Lake violated California state laws when recruiting Bush while he was at USC.
Last month, Yahoo! Sports reported it had acquired confidential e-mails
from officers of New Era Sports & Entertainment, a marketing agency
founded by Lake and Michael Michaels with cooperation from Bush and
his stepfather, LaMar Griffin. The e-mails show the agency
soliciting marketing and memorabilia deals on the running back's
behalf, Yahoo! Sports reported.
Lake and Michaels claimed more than a year ago that they
provided money to Bush's family as well as a home for which the
family had failed to pay more than $50,000 in rent. The conflict
was made public after Bush signed with another sports agent.
Bush, the Heisman Trophy winner as a junior in 2005, is in his second year with the New Orleans Saints, having signed a contract
reportedly worth up to $60 million. He has said repeatedly that
neither he nor his family did anything wrong in dealings with
Michaels and Lake.
Michaels reached a settlement with Bush and his family last
April. Yahoo! Sports said the settlement was for between $200,000
If Bush is found to have received improper benefits, USC could
be forced to forfeit games. The school could face other sanctions
if it's proven that coaches knew or should have known about the
Also, if Bush is found to have broken NCAA rules during his
Heisman-winning season, the award could be revoked.
Information from The Associated Press was used in this report.