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Monday, February 4, 2008
Aaron Ross On Sunday!

By Press Release

The first time I heard about Aaron Ross was from an Empire BMX ad with him doing a barspin bunnyhop over a tennis court net. This blew me away because I remembered doing lines using the tennis nets down the street from my house. I knew how tall they were. Could this guy actually be barspinning a tennis court net? I had to see more.

Aaron Ross at X Games Dubai '07.
At the time, Aaron was in the middle of filming for his first Empire video. When his part came out it confirmed how good he was on a bike to me. Not too long after that, I got to meet him at the Vancouver Metro Jam. I remember him doing tricks that were leaning in the direction that I thought riding would eventually be headed. In addition to that, one of the most interesting things that I noticed was how nice he was as a person. That really stuck out in my head. Was it possible to be a totally amazing bike rider while actually being an incredibly humble and nice guy at the same time? Here was the proof.

I've been fortunate enough to go on a few trips with Aaron. I've watched him do tailwhip bunnyhops in front of Checkpoint Charlie in Berlin, double whips off a ledge, and pretty much anything else he sets his mind to. Through all the time that's passed, one thing has stayed the same: Aaron is still the super nice guy that I met back at that Vancouver Metro Jam. He can tear it up on a bike, but the kind of person he is has always been important in my mind too. When Aaron and FBM mutually decided to part ways, there was a long list of companies trying to add him to their teams. It would be an understatement to say that I was interested in having him join us at Sunday also.

So, here we are, and after all the offers and deliberation, Aaron has finally made his decision. Without further ado, I want to finally confirm the rumors and welcome Aaron to the Sunday family! We're honored to have him here...just when you thought Sunday colors couldn't get any brighter!

PS: If you're wondering, we've already started to work on Aaron's signature frame. Check back soon for more news.

-Jim Cielencki