Friday, May 2, 2008
DC Shoes Debuts Subaru Rally Team USA Gear and Apparel
By Press Release
(May 2, 2008) Subaru of America, Inc. and DC Shoes are proud to announce a new partnership that will bring Subaru Rally Team USA (SRT USA) gear for sale to the consumer public. The partnership in creating the official SRT USA Gear program will establish DC Shoes as supplier for Subaru Rally Team USA and SRT USA-branded consumer gear plus apparel. DC Shoes, known worldwide for their performance skateboarding shoes and skate/snow apparel has been a major sponsor of Subaru Rally Team USA and both team drivers, Travis Pastrana and Ken Block, since 2005.
For the very first time, the same apparel that DC Shoes supplies to SRT USA will now be selectively available for sale to the public and will include shirts, jackets, hooded sweatshirts and shoes. The apparel line will also offer exclusive items inspired by SRT USA drivers Travis Pastrana and Ken Block.
"With the growing notoriety of our rally team, it became increasingly apparent that a market demand exists for consumer-accessible team gear and even a separate line of Travis and Ken branded apparel under the SRT USA umbrella," cites James Han of Subaru of America, Inc. "Considering DC Shoes' sponsorship commitment to Subaru Rally Team USA along with their strong reputation for quality and producing desirable apparel, partnering with them on this program was a natural fit."
"We are excited about this new partnership with Subaru and the rally team," said Nick Adcock DC President. "The team and products are very popular, and it's great that fans now have the opportunity to buy this authentic DC/Subaru rally gear that was formerly exclusive. Our goal is to make this some of the most innovative gear and merchandise in the market, while reflecting DC's authentic style and commitment to quality and function."
SRT USA Gear will be sold through Subaru dealerships across the USA as well as through DC Shoes' online store. Initial roll-out of the apparel line will feature t-shirts that are available immediately, with additional items scheduled to debut the summer of 2008 to coincide with X Games 14. Go to dcshoes.com/rally to view the items currently available.