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|Advertising guru George Lois was the creative force behind the iconic Esquire covers from 1962-72.|
|Do you want to see this cat come down your chimney?|
|Lois spoke to Sonny Liston's victory over Floyd Patterson with a Patterson look-alike out cold |
on the canvas in an empty arena.
|Lois featured Muhammad Ali as |
a classic martyr in April 1968.
|Patterson posed with Ali to tease a piece written by Patterson himself.|
|Truman Capote and Howard Cosell were among the 10 cultural luminaries featured on the November 1969 cover of Esquire.|