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Wednesday, June 11, 2008
EXPN.com and ESPN360.com to Webcast Red Bull Experiment

By Press Release
ESPN

Exclusive Deal For Live Online Coverage of Next Two Experiment Events

ESPN's 24 hour action sports destination, EXPN.com, and ESPN's signature broadband network, ESPN360.com, will collaborate with Red Bull to be the exclusive webcast provider for the next two Red Bull Experiments. The first will be held in New York's Central Park on Thursday, June 12, and the second at the Santa Monica Pier in early July.

'"Our goal is to deliver the best in action sports to fans everywhere," said Rick Alessandri, Managing Director, X Games Franchise. "This collaboration with Red Bull reiterates our commitment towards making EXPN.com the definitive action sports destination on the web."

In the heart of New York City on Thursday, June 12 live at 8 p.m. ET, BMX legend Kevin Robinson will attempt to soar into the world record books by clearing the height of a six-story building on a BMX bike. The winner of seven X Games medals, including three gold, Robinson will make his attempt on a first of its kind 27-foot super quarter-pipe with a 60- foot high roll in. The current record of 26 feet is held by BMX pioneer Mat Hoffman. Hoffman first set the record in 1992 by being towed into a 21-foot-high ramp and aired 23 feet above the ramp—putting him 44 feet above the ground. Hoffman has since improved on that record several times where the current mark stands at 26 feet above a 24-foot ramp.

"I've always been attracted to big ramps," says Robinson, 36, who won gold last year in the Big Air competition at X Games. Robinson's dedicating the attempt to Hoffman, the godfather of BMX stunt jumping. "I'm keeping it in the family," he says. Robinson has been sponsored by Hoffman Bikes for 15 years.

Details for the Red Bull Experiment taking place at the Santa Monica Pier in early July will be forthcoming.

EXPN.com
EXPN.com features 24 hour global coverage of the entire action sports landscape. Dedicated to bringing action sports to fans everyday and everywhere, EXPN.com leads the way in the category with multiple news and information offerings. Featuring high quality video content, EXPN.com hosts live event coverage and an extensive online video library. In addition, the site offers the best in action sports podcasts, dedicated bloggers in multiple sport diciplines, live chats, and more.

EXPN.com also features exclusive collaboration with Surfline, the leading site for surfing news, forecasts, reports, live cams, travel and multimedia.

Since March, average monthly visits to EXPN.com have increased 53 percent when compared to the same three month period in 2007.

The Red Bull Experiment
The mission of the Red Bull Experiment is to give the world's best athletes the opportunity to push the boundaries of what might be humanly possible and push the progression of their sport to unfathomable levels. In the first Red Bull Experiment, motocross star Robbie Maddison set his own world record for the longest jump on motorbike by jumping a football field in Las Vegas on New Years Eve, 2007, clearing a distance of 322 feet.

The Red Bull Experiment provides athletes with the tools necessary to realize their dreams and put them on show for the whole world to see. In success or failure these experiments are poised to change the way the world thinks about what is possible.

For more information www.redbullexperiment.com

Forthcoming details on the Red Bull Experiment webcast can be found on EXPN.com.

Fans can check out EXPN's coverage of X Games 14, which will include Kevin Robinson's attempt at another gold medal, July 31 - Aug 3.