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Tuesday, August 12, 2008
Fox Launches "The Fox Brigade" on the Loop'd Network

By Press Release
Fox Racing


Fox Head, Inc. an international leader in the youth lifestyle clothing market and Loop'd Network", the leading social network for action sports and youth culture, today launched the Fox Brigade community at www.foxbrigade.com. Expanding the power of the Fox brand online, the Fox Brigade will be a hub for members to engage and interact around five major community drivers; Athlete Sponsorship, Exclusive Content, Special Offers—from contests to member only events, and Direct Access to Fox MX, FMX, Surf, and BMX Pro Riders.

"We're stoked to give all the hardcore Fox fans a place to come together and be part of Fox in a special way," said Fox Director of Marketing Jim Anfuso. "We have always pushed the boundaries with our online initiatives over the years and are excited to partner with Loop'd to take advantage of their expertise and the latest technology. It's not just going to be another social site—we have a ton of exclusive programs for our members that will keep them hyped on the community."

Special community features also include the "Fox Yourself" photo feature, the "Bubba Scrub" video contest and the opportunity for members to connect to the Fox Elite Brigade with notable MX athletes Ian Trettel, Jessica Patterson, and Jesse Masterpool.

"Fox is an iconic brand who has built an incredible reputation by developing great products and supporting great athletes," said Loop'd Network CEO Scott Tilton. "Fox has always been forward thinking, and combining their leadership position in action sports and youth lifestyle with our expertise in community building and brand engagement to bring the Fox Brigade to life makes perfect sense. This community will be a huge success given that it provides members with exclusive access inside the world of Fox."

To join the Fox Brigade, visit www.foxbrigade.com to register and create a profile. Once registered, members can enjoy all the benefits of the community, and explore across the Loop'd Network. Also keep eyes out for Fox events coming to your town where you will also be able to sign up for the Fox Brigade.

About Fox Head, Inc.
For three decades, Fox Head, Inc. has been a global leader in the Action Sports industry producing dynamic designs. The Fox Head logo is recognized as a brand synonymous with quality and innovation. While remaining true to motocross roots, Fox is committed to original and innovative styles in performance apparel, men's and women's sportswear, footwear, eyewear and accessories. Fox is a Design House that values irreverence, invention, quality and sets high standards that show through in every product we make. For more on Fox, please visit www.foxhead.com.

About Loop'd Network
Loop'd Network is THE social network for action sports and youth culture. A place for Pros, Am's and Fans to share with friends, discover what's happening in their favorite sports, showcase their talent, and explore life. Our unique approach to social media and brand engagement provides unprecedented opportunities to personally connect with a highly influential youth demographic in more relevant and authentic ways. For more information, visit www.loopd.com.