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Thursday, August 14, 2008
Updated: August 15, 2:39 PM ET
ESPN's baseball coverage and ratings


FIGURE 1: This chart shows the appearances in ESPN's scheduled Sunday, Monday and Wednesday Night Baseball (plus Opening Day and last year's Barry Bonds chase for Aaron's Home Run record) for 2008 and 2007.

ESPN # TCs TO ALL-STAR BREAK 2007 2008   2008
  LGE-DIV TC TC DIFF RANK
CHICAGO CUBS NC 2 10 8 #2
LOS ANGELES ANGELS OF ANAHEIM AW   3 3 #11
LOS ANGELES DODGERS NW 1 4 3 #6
BOSTON RED SOX AE 9 11 2 #1
CLEVELAND INDIANS AC 2 4 2 #6
CHICAGO WHITE SOX AC 3 4 1 #6
COLORADO ROCKIES NW   1 1 #15
HOUSTON ASTROS NC   1 1 #15
TAMPA BAY RAYS AE 2 3 1 #11
WASHINGTON NATIONALS NE   1 1 #15
ARIZONA DIAMONBACKS NW 1 1 0 #15
MILWAUKEE BREWERS NC 1 1 0 #15
MINNESOTA TWINS AC 4 4 0 #6
NEW YORK METS NE 7 7 0 #3
PHILADELPHIA PHILLIES NE 4 4 0 #6
ST. LOUIS CARDINALS NC 3 3 0 #11
ATLANTA BRAVES NE 6 5 -1 #5
KANSAS CITY ROYALS AC 1   -1  
SAN FRANCISCO GIANTS NW 2 1 -1 #15
SEATLE MARINERS AW 1   -1  
SAN DIEGO PADRES NW 2   -2  
TEXAS RANGERS AW 2   -2  
DETROIT TIGERS AC 6 3 -3 #11
NEW YORK YANKEES AE 15 7 -8 #3

FIGURE 2: 2008 ratings performance for "Sunday Night Baseball"

RANKDATE DAY HOME TEAM AWAY TEAM HH
1 07/27/2008 SUN BOSTON RED SOX NEW YORK YANKEES3.3
2 07/06/2008 SUN NEW YORK YANKEESBOSTON RED SOX 3.2
3 04/13/2008 SUNBOSTON RED SOX NEW YORK YANKEES 3.1
4 03/30/2008SUN WASHINGTON NATIONALS ATLANTA BRAVES 2.8
505/18/2008 SUN NEW YORK YANKEES NEW YORK METS 2.7
6 05/04/2008 SUN ST. LOUIS CARDINALS CHICAGO CUBS 2.6
7 06/22/2008 SUN CHICAGO CUBS CHICAGO WHITE SOX2.2
8 06/29/2008 SUN CHICAGO WHITE SOXCHICAGO CUBS 2.1
9 08/03/2008 SUNST. LOUIS CARDINALS PHILADELPHIA PHILLIES 2.1
10 05/11/2008SUN MINNESOTA TWINS BOSTON RED SOX 2.0
11 04/20/2008SUN PHILADELPHIA PHILLIES NEW YORK METS 1.9
12 06/01/2008SUN NEW YORK METS LOS ANGELES DODGERS 1.9
13 07/20/2008SUN LOS ANGELES ANGELS BOSTON RED SOX 1.8
14 07/13/2008SUN NEW YORK METS COLORADO ROCKIES 1.7
15 04/27/2008SUN DETROIT TIGERS LOS ANGELES ANGELS 1.7
16 06/08/2008SUN LOS ANGELES DODGERS CHICAGO CUBS 1.6
17 06/15/2008SUN LOS ANGELES ANGELS ATLANTA BRAVES 1.1
18 05/25/2008SUN CHICAGO WHITE SOX LOS ANGELES ANGELS 0.9
Total Average:2.8

FIGURE 3: ESPN Sunday Night Baseball ratings for the 2006 regular season, 2007 regular season, and 2008 regular season to date (8/02/08).

Total SNB MLB games
Network Season T/C HH COV RTG
ESPN 2006 24 2.0
ESPN 2007 23 2.2
ESPN 2008 to date 18 2.2

FIGURE 4: When the total Yankees, Red Sox, and Mets games are excluded from the total SNB average, ratings deliveries decrease between 14% - 27%

SNB games excluding NYY, BoSox, and NYM
Network Season T/C HH COV RTG
ESPN 2006 16 1.7
ESPN 2007 15 1.6
ESPN 2008 to date 9 1.9

FIGURE 5: The Yankees-Red Sox games have been the networks highest rated games over the past three seasons

New York Yankees - Boston Red Sox Games
NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 08/20/2006 SUN BOSTON RED SOX NEW YORK YANKEES 3.3
ESPN 09/17/2006 SUN NEW YORK YANKEES BOSTON RED SOX 2.2
Total Average: 2.8

NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 04/22/2007 SUN BOSTON RED SOX NEW YORK YANKEES 4.2
ESPN 06/03/2007 SUN BOSTON RED SOX NEW YORK YANKEES 4.2
ESPN 09/16/2007 SUN BOSTON RED SOX NEW YORK YANKEES 3.5
Total Average: 4.0

NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 04/13/2008 SUN BOSTON RED SOX NEW YORK YANKEES 3.1
ESPN 07/06/2008 SUN NEW YORK YANKEES BOSTON RED SOX 3.2
ESPN 07/27/2008 SUN BOSTON RED SOX NEW YORK YANKEES 3.3
Total Average: 3.2

FIGURE 6: The Yankees-Red Sox and Yankees-Mets games continue to be the networks biggest draw over the past three seasons

New York Yankees - Boston Red Sox - New York Yankees - New York Mets Games
NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 05/21/2006 SUN NEW YORK METS NEW YORK YANKEES 3.5
ESPN 07/02/2006 SUN NEW YORK YANKEES NEW YORK METS 2.3
ESPN 08/20/2006 SUN BOSTON RED SOX NEW YORK YANKEES 3.3
ESPN 09/17/2006 SUN NEW YORK YANKEES BOSTON RED SOX 2.2
Total Average: 2.8

NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 04/22/2007 SUN BOSTON RED SOX NEW YORK YANKEES 4.2
ESPN 05/20/2007 SUN NEW YORK METS NEW YORK YANKEES 2.9
ESPN 06/03/2007 SUN BOSTON RED SOX NEW YORK YANKEES 4.2
ESPN 06/17/2007 SUN NEW YORK YANKEES NEW YORK METS 2.9
ESPN 09/16/2007 SUN BOSTON RED SOX NEW YORK YANKEES 3.5
Total Average: 3.6

NET DATE DAY HOME TEAM AWAY TEAM HH COV RTG
ESPN 04/13/2008 SUN BOSTON RED SOX NEW YORK YANKEES 3.1
ESPN 05/18/2008 SUN NEW YORK YANKEES NEW YORK METS 2.7
ESPN 07/06/2008 SUN NEW YORK YANKEES BOSTON RED SOX 3.2
ESPN 07/27/2008 SUN BOSTON RED SOX NEW YORK YANKEES 3.3
Total Average: 3.1

FIGURE 7: Below are regional ratings for a sampling of ESPN's 2008 Sunday night games. The West Central region delivers a similar rating for Cubs-Cards games as the Northeast region does for the Yankees-Red Sox games. The Yankees-Red Sox games rate well in every region across the country. The Pacific region has delivered higher ratings for Yankees-Red Sox games than games that involve a West Coast team. There is a similar situation with the Cubs-Cardinals game.

Household Rating by Region
DATE TEAMS TEAM LOCATION NATIONAL NORTHEAST SOUTHEAST EAST CENTRAL WEST CENTRAL SOUTHWEST PACIFIC
04/27/2008 LA ANGELS VS. DETROIT TIGERS WEST COAST/MID-WEST 1.7 1.4 1.5 3.2 1.5 0.9 1.6
05/04/2008 CHICAGO CUBS VS. ST. LOUIS CARDNALS MID-WEST/MID-WEST 2.6 1.7 1.9 1.8 6.9 1.7 2.0
06/08/2008 CHICAGO CUBS VS. LA DODGERS MID-WEST/WEST COAST 1.6 1.2 1.1 1.5 3.3 1.4 1.6
07/20/2008 BOSTON RED SOX VS. LA ANGELS EAST COAST/WEST COAST 1.8 3.3 1.4 1.2 1.1 1.3 1.8
4/13, 7/06, 7/27/08 NEW YORK YANKEES VS. BOSTON RED SOX EAST COAST/EAST COAST 3.2 6.5 2.6 2.4 1.9 1.9 2.2
SOURCE NIELSEN MEDIA RESEARCH

-- Source: ESPN Integrated Media Research

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