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Tuesday, September 2, 2008
heidiskis debuts exclusive handmade 'tip-to-tail' wood core ski collection

By Press Release
heidiskis

Premium materials and a meticulous Austrian process combine to deliver exceptional ski performance worthy of the Alps.


MONTREUX, SWITZERLAND—Inspired by the longest days and the most spectacular conditions, heidiskis introduces their debut retail collection: a trio of Austrian handmade, high-performance wood core skis.

Available in Powder, Freeride, and All Mountain profiles, heidiskis are the only skis in the world to feature 100% tip-to-tail wood cores. heidiskis uses only mature Swiss white ash, giving every one of their skis the ultimate combination of longevity, flex and strength.

The custom Austrian design process for heidiskis includes hand selection of core materials, proprietary moulds shaped with direct feedback from a veteran team of brand ambassadors, and meticulous personal oversight of each and every production run.

"At heidiskis, we blend the world's finest materials with the inspiration of the Alps," said Heidi Blum, heidiskis founder and lead designer. "Our goal is to change your expectations for how a ski should perform and enhance your skiing experience."

The premium construction of heidiskis includes P-TEX 4000 bases, a material favored by World Class racers for speed and durability Rockwell 48 extra wide steel edges, ABS sidewalls and carbon reinforced mounts.

heidiskis All Mountain is the perfect all-around ski; stellar on the groomed as well as excellent in crud and powder. The All Mountain is available in three lengths with three specific sidecuts: The All Mountain 161 is cut to 109-77-100; the 171 is made at 115-82-110; and the 181 is shaped at 122-87-112. A stiffened "PRO" model is available at 194, with a sidecut of 125-93-114.

heidiskis Freeride ski is a fantastic all terrain explorer. This ski is a dream in powder and crud ski and holds its own on the groomed. Created in three lengths (167, 177, 188), the Freeride has a dramatic sidecut (129-93-199).

heidiskis Powder ski is a superb off-piste performer designed for deep snow. Built with a healthy sidecut (130-101-119), the Powder ski features a luxurious core flex in three lengths: 166 cm, 176 cm and 186 cm. For high speed performance, a very limited (50 pairs) "PRO" version with stiffer flex and torsion is available at 193 cm.

All heidiskis are available in one of three dynamic graphic treatments: Red Dragon, Blue Mountain or the very limited Black Mountain (PRO only). For orders of 20 pairs or more per length , heidiskis offers custom graphic design for exclusive executive gifts, groups or events.