Monday, October 13, 2008
Photographer Ian Ruhter: Hang 'Em High
Hired gun Ian Ruhter takes dead aim on the wanted, having worked himself up in such skill to shoot some of snowboarding's baddest names; picking them off, one by one. Contracted by Vans and Forum, for TransWorld, his newly uploaded website of advertising and editorial images, inspirational projects, with on location / behind the scenes footage, brings to better light a true talent.
It would be Ian and filming partner, Nathan Yant, who would first break Eddie Wall and Andreas Wiig to the world at large in 2001, giving fame to each of those guys to claim, and further credit to Ruht and Yant for their judgment.
For a time, notoriously acknowledged as "The Green Cowboy" during his younger pro snowboarding days, Ruht's South Lake Tahoe posse both feared and revered for their wild riding and belligerence (the likes of which, by comparative standards, seen only in the Canadian north with the Whiskey bunch) ... He long ago turned his experience in front of the camera, to time on the other side, sighting down the lens, triggering the shutter, getting paid his rewards.Andy Blumberg