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Wednesday, November 12, 2008
DC SHOES CO SHRED-O-MATIC INFOMERCIAL



YOU MAY BE WONDERING WHY I'M YELLING ... IN FACT, IT'S TO BE HEARD OUT OVER THE EVER ANNOYING TV PRODUCT PITCH GUY, BILLY MAYS, WHO USUALLY HAS ME GOING FOR THE REMOTE'S MUTE BUTTON IN A MAD CLAMOR, SPILLING MY BEVERAGE, INTERRUPTING MY STORIES, AND WHO DC SHOES, APPARENTLY, HAS HIRED FOR THREE SPOOF-TYPE SPOTS—WHICH ALSO FEATURE PROS DEVUN WALSH AND IIKKA BACKSTROM—TO HOCK THE COMPANY'S SNOWBOARD WARES OF BOARDS, BOOTS, AND BINDINGS AS PART OF THEIR "ENJOY THE RIDE MORE!" ADVERTISING CAMPAIGN.

(INHALE ... NOW EXHALE ... AND INHALE, AGAIN ...)

IF YOU WATCH THE FUEL CHANNEL, THEN YOU PROBABLY HAVE ALREADY CAUGHT ONE OF THESE FAUX-MERCIALS OF WHICH THE NOVELTY IS GONE FOR ME AFTER A SINGLE VIEWING. THAT BILLY MAYS MIGHT BE ABLE TO SELL ICE TO ESKIMOS, AS THE SAYING GOES, A KIND OF RELEVANT REFERENCE HERE (THOUGH FOR NOT MUCH LONGER WITH THE POLAR CAPS MELTING AWAY), AND HE OBVIOUSLY DOESN'T TAKE HIMSELF TOO SERIOUSLY (SO THAT'S GOOD), BUT DAMN IF HE DOESN'T MAKE ME WANT TO DESTROY MY SATELLITE DISH; KILL MY TELEVISION. WOULD YOU BUY WINTER GEAR FROM THIS GUY? ... BEARD TRIMMERS, FOR SURE.