Thursday, July 23, 2009
Lance's new team lands sponsor
By Bonnie D. Ford ESPN.com
RadioShack announced it will be the primary sponsor for Lance Armstrong and Johan Bruyneel's new cycling team.
"Lance Armstrong will compete for Team RadioShack as a
cyclist, runner and triathlete in events around the world,
including the 2010 Tour de France," the company said in a statement.
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The addition of RadioShack means there will be an unprecedented three U.S.-licensed cycling teams at the elite level, writes Bonnie D. Ford. Story
Armstrong is currently riding for the Astana team and was third overall in the Tour de France after Thursday's time trial.
"To be able to compete for an American team comprised of the
world's top cyclists, supported by the best coaches and staff --
I couldn't be happier to partner with RadioShack, a truly iconic
American brand," Armstrong said in the statement.
The Web site domain teamradioshack.com was registered by Capital Sports & Entertainment, Armstrong's longtime management company based in Austin, Texas, on July 20.
RadioShack has been involved in NBA and MLS sponsorships and is currently a NASCAR sponsor.
Bonnie D. Ford covers cycling for ESPN.com. Information from Reuters was used in this report.