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Wednesday, September 30, 2009
PBR bucks into the Great Northwest October 2-3

Courtesy PBR

NEW YORK, N.Y. (Sept. 28, 2009) — The Professional Bull Riders, Inc. (PBR) whirlwind schedule brings the world's best bull riders and the fiercest bovine athletes to Portland, Ore., for two performances — October 2-3 — for the Invitational presented by Cooper Tires, stop no. 29 on the PBR's prestigious Built Ford Tough Series (BFTS).

With only three regular season stops left on the tour, the top 40 riders in the world are all competing for not only the coveted Portland event title, but for their chance to qualify for the PBR Built Ford Tough World Finals in Las Vegas where a $1,000,000 bonus will be awarded to the 2009 PBR World Champion.

During two nights of heart-pounding, bone-crushing action, fans can look forward to seeing a star-studded line-up of athletes including reigning Portland champ and 2008 PBR World Champion Guilherme Marchi (Leme, SP, Brazil); hometown bull rider and fan favorite Ross Coleman (Molalla, Ore.); Oregon cowboys Cody Campbell (Summerville, Ore.) and Cody Ford (Stanfield, Ore.); two-time PBR World Champion Chris Shivers (Jonesville, La.); 2008 PBR World Finals event champion Robson Palermo (Rio Branco, Acre, Brazil); current world no. 1 bull rider Kody Lostroh (Longmont, Colo.); and PBR superstars J.B. Mauney (Mooresville, N.C.), Sean Willingham (Summerville, Ga.), and "Titanium Tough" Luke Snyder (Raymore, Mo.) who will compete in his 263rd consecutive BFTS event.

For as little as $10, fans will experience over two hours of the world's best bull riding athletes — cowboys and bulls. Performances kick off at 8 p.m. on Friday and 6 p.m. on Saturday where ticket holders will experience edge-of-your-seat thrills and spills, rock & roll music, pyrotechnics, and the best bull riding action in the world. Tickets are available in person at the Rose Garden Box Office, online at, or by phone at 877 789 7673 (standard ticket fees apply).

The Invitational will consist of three rounds of competition with the first two rounds featuring the top 40 bull riders randomly matched against the PBR's toughest bulls. The scores from the two rides will be combined and the riders with the top 15 scores will advance to the Championship Draft where they will pick which bull they will attempt during the Built Ford Tough Championship Round which will be held immediately after intermission on Saturday. In the end, the cowboy with the highest total score on three bulls will be declared the winner!

The PBR is the premiere bull riding organization in the world, boasting contestants from the United States, Mexico, Australia, Brazil, and Canada. Its events air weekly on VERSUS, NBC, and FOX, and in recent years, it has been tagged the 'fastest growing sport in the country.' This Friday's event will air on VERSUS on Saturday, October 3 at 4:30 p.m. EST and Saturday's will air on Saturday, October 3 at 10:30 p.m. EST. Additionally, the Championship Round will air on CBS at 5 p.m. EST.

New to the PBR tour is, the world's dominant domain name registrar and Web hosting company. While many companies are cutting back on sponsorships, is expanding. The Internet giant, already known for sponsoring athletes or events in IndyCar, NASCAR, professional poker and the LPGA, is now extending its brand to bull riding. makes getting online easy and affordable for anyone looking to create their online identity.

All roads are leading to Las Vegas and PBR is heading down it! Don't miss out on any of the action at the 2009 Built Ford Tough World Finals in Las Vegas, Nev. The world-class event will take place on Oct. 30-Nov 1 and Nov. 5-8 at the Thomas & Mack Center---get your tickets NOW at 866.PBR.SHOW or!


About the Professional Bull Riders, Inc. (PBR): PBR attracts over 1.7 million live attendees each year with its multi-tiered event structure which includes the prestigious Built Ford Tough Series, the Copenhagen Bull Riding Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. With over 450 hours of prime time programming annually and a viewership of 100 million, PBR ranks among the most prolific sports on air and broadcasts on FOX, NBC, VERSUS, and on a host of foreign networks across the globe. The PBR is headquartered in Pueblo, Colo., with additional offices in Australia, Brazil, Canada, and Mexico, and prides itself in its 1,000 plus stock contractor relationships and over 1,200 PBR bull riders competing in more than 300 PBR sanctioned competitions across the five countries.

For more on the PBR, please visit,,, twitter/teampbr, facebook/professionalbullriders, or