Tuesday, March 23, 2010
Pacquiao-Clottey earns big PPV bucks
By Dan Rafael
Manny Pacquiao's lopsided unanimous decision against Joshua Clottey generated 700,000 pay-per-view buys and $35.3 million in domestic television revenue, HBO PPV's Mark Taffet said Tuesday.
The pound-for-pound king routed Clottey to retain his welterweight title on March 13 in the first boxing event staged at Jerry Jones' $1.2 billion Cowboys Stadium in Arlington, Texas.
Clottey, a native of Ghana living in New York, brought no significant fan base to the fight and was virtually unknown to the masses, so the figures are a credit to Pacquiao's popularity.
"We are extremely pleased with the pay-per-view performance of Pacquiao-Clottey. Fights like this traditionally do not exceed 400,000 buys," Taffet said. "It is a testament to the popularity of Pacquiao and the vitality of the sport, and it gives us great encouragement as we look toward the May 1 Mayweather-Mosley pay-per-view fight."
The breakdown for Pacquiao-Clottey was 350,000 buys from cable homes, 310,000 from satellite homes and 40,000 from telco homes.
Based on his pay-per-view history, Pacquiao, of the Philippines, has become a crossover star in the United States.
In 12 pay-per-view fights, he has generated 6.25 million buys and $320 million in revenue. The bulk of the total has come from his last four fights: Clottey, Miguel Cotto (1.2 million buys), Ricky Hatton (800,000 buys) and Oscar De La Hoya (1.25 million buys).