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Wednesday, March 24, 2010
Yormark to implement bag promotion

Associated Press

EAST RUTHERFORD, N.J. -- New Jersey Nets chief executive Brett Yormark isn't one to let a marketing opportunity go astray.

Two days after a brief finger-pointing exchange with a fan who wore a paper bag on his head to protest the Nets' dismal season, Yormark came prepared for more potential protesters during Wednesday's game against Sacramento.

Any fan who put a paper bag on his head would be offered a nylon Nets' bag containing a poster, a pack of player trading cards and a printed note from Yormark that said:

"Thanks for letting us see your face. We hope to see it more often at Nets' games."

Nets spokesman Barry Baum said two people accepted the exchange offer by halftime.

The Nets are threatening the record for fewest wins (9-73) in an NBA season, set by the Philadelphia 76ers in 1972-73.