Friday, June 11, 2010
Game 4 ratings up 6 percent from 2009
NEW YORK -- The Celtics' series-tying win earned the highest preliminary rating for Game 4 of an NBA Finals since 2004.
Boston's 96-89 victory over the Lakers on Thursday night on ABC drew an 11.6 overnight rating. That's up 6 percent from the 10.9 for last year's Orlando-L.A. Game 4.
This series has also been drawing higher ratings than the Celtics-Lakers matchup in 2008. The numbers have been the best since the Detroit-L.A. series six years ago. Game 4 that year earned a 14.5 overnight rating.
Ratings measure the percentage of all homes with televisions tuned into a program. Overnight ratings represent the country's largest markets.