|ESPN.com: Action Sports||[Print without images]|
|ASR has taken place in San Diego for over 20 years. The show comes to an end this year.|
The Action Sports Retailer trade show, which was scheduled to take place Jan. 13-15 at the San Diego Convention Center, has ceased operations. The trade show, the biggest in the action sports industry, has taken place every January and August since 1981.
Andy Tompkins, Nielsen Group Show Director and VP of ASR, sent a letter to ASR's exhibitors and retailers on Wednesday to inform them of the show's cancelation. "Given the competition among key brands and the consolidation among retail shops, it appears for now, to be mostly a market share battle for floor space. This dynamic, combined with tight credit markets, has been hard on the new, smaller or up-and-coming brands as well as many independent surf, skate and boutique retailers," Tompkins wrote. "Given these fundamental changes, it has proven to be increasingly difficult for the ASR shows in San Diego to serve the new needs of the action sports marketplace. Therefore, we are indefinitely suspending these events."
Tompkins said they plan to increase efforts and expand the retail and brand base of the Outdoor Retailer trade shows, which have been held twice annually in Salt Lake City, Utah, since 1983. The OR show, which is taking place January 20-23 at the Salt Lake Convention Center, caters to outdoor brands like Patagonia, Mountain Hardwear, North Face and over 850 others.
"Over the past several years, more and more action sports and water sports companies have leveraged the unique strength of Outdoor Retailer to grow their business," says Frank Hugelmeyer, president of the Outdoor Industry. "Outdoor Industry Association and its Board of Directors strongly believe that action sports companies and their youth driven culture play a vital role in growing and sustaining the active outdoor lifestyle."
Tompkins extended his invitation to companies and retailers who have exhibited at ASR to consider the OR trade show. "While we realize this won't work for everyone who had been attending or exhibiting at the ASR shows in San Diego," Tompkins wrote, "we invite those from the action sports lifestyle industry who feel they would benefit to reach a broader base of successful active and outdoor lifestyle retailers and brands from across the USA and around the world, to participate in Outdoor Retailer in 2011."