Print and Go Back ESPN.com: BMX [Print without images]

Saturday, May 7, 2011
Nike 6.0 announces "The Pool" project


A few weeks ago, Nike 6.0 unveiled a series of ambiguous trailers alluding to a '70s-inspired comedy featuring the Nike 6.0 US and UK teams as the proprietors of an indoor swimming pool complex in the U.K. As it turns out, those videos were the first teasers for a new project Nike 6.0 is rolling out next week in Dagenham, East London. The plan: Nike 6.0 is transforming a former public swimming pool into a BMX park designed by UK park designer Dave Sowerby.

Nike 6.0's new "Pool" project is a unique way to encourage people to take up riding BMX.

"We've drained over 1.5m liters of water and set to work on creating something very special, but riders of all abilities need to be quick as this fantastic building is set for demolition. The Pool will be free to ride, take lessons or just watch the action with local school sessions starting on May 16. The 4-week program of core events, community interaction and beginner workshops run through to June 12 with bikes, supervision, pads and helmets available for those who need them," says Nike 6.0.

To launch the project, Nike 6.0 has invited ten riders to choose a team consisting of three additional riders for a contest that will go down at the pool on Saturday, May 14 with a prize purse of 25,000 Euros. "This invite-only event will present a new competition format and demonstrate the unfeasibly high standards that BMX park and street riding have reached in 2011," says Nike 6.0.

Team captains are Garrett Reynolds, Dennis Enarson, Harry Main, Jason Phelan, Alex Kennedy, Ruben Alcantara, Brian Kachinsky, Drew Bezanson, Van Homan and Sebastian Keep. For more info, including team picks and chances to win tickets to the comp, hit up the Nike 6.0 UK Facebook page.