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Tuesday, June 7, 2011
Updated: June 8, 2:35 PM ET
Refuse to Lose: Robbie Maddison



If there's one single athlete in FMX that refuse to lose it's Australia's Robbie Maddison, and that's why he is the perfect subject for DC Shoes' new campaign, "Refuse to lose."

DC recently spent the day with Maddo at his home, turned training facility, in Temecula, Calif. to chronicle what makes him such an incredible rider and competitor. His dedication and drive are showcased in this spot. Most recently, Maddo put the finishing touches on the new foam pit in his front yard where he's been spending countless hours training for the X-Fighters competition series and Summer X Games 17. Proving that hard work does pay off, Maddo just took 2nd place at the X-Fighters Brazil event behind his neighbor, friend and DC teammate, Nate Adams.