Monday, June 20, 2011
ESPN Chicago to open new studio
A new radio studio at 190 N. State Street will serve as the home for ESPN 1000 broadcasts, and it will be sponsored by Cadillac, it was announced Monday.
The new Cadillac ESPN Chicago State Street Studio is scheduled to open in 2011.
The multiyear partnership of the state-of-the-art studio will be announced at a ribbon cutting ceremony in early September.
"We are very pleased to partner with Cadillac with what we know will be a long and wonderful partnership," ESPN 1000 vice president and general manager John Cravens said. "When completed, the one-of-a-kind Cadillac ESPN Chicago State Street Studio will be a great way to showcase the ESPN Chicago family to thousands of Chicagoans daily."
The new studio will be next to the WLS-TV studio on State Street.
"This exciting partnership brings together two iconic brands -- ESPN and Cadillac -- with a strong heritage, shared values and a very loyal fan and customer base," said George Gulliver, regional director of Cadillac sales. "Having the opportunity to display the Cadillac brand on-site at the new facility and work closely with a first-class company like ESPN makes this relationship a natural fit with tremendous potential to grow both our brands."