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Tuesday, July 5, 2011
Baylor promotion inspires new Page 2 sales tips


On July 4, the high temperature in Waco, Texas, was 101 degrees.

And?

And that's the dollar amount fans will pay for certain 2011 Baylor football season tickets, after the Waco-based Bears decided to base prices on Independence Day's Fahrenheit reading. But, according to our highly (un)reliable sources, Baylor isn't the only place prepared to use unusual numbers to determine pricing. Here's a glimpse at some other pricing promotions in sports:

Los Angeles Dodgers

Product: Upper-level seats for August home games.

Promotion: Number of employees who get paid this month.

All NFL franchises

Product: 2012 season tickets (club level).

Promotion: Price of bond posted by the team's next arrested player.

Tiger Woods
Tiger Woods' beard should inspire new marketing promotions.

2011 British Open

Product: Week-long admission.

Promotion: Number of whiskers in Tiger's new beard. (Minimum: 240)

All NBA franchises

Product: 2011-12 courtside season tickets.

Promotion: Number of Miami Heat arena celebrations held this summer. (Price void if there's actually a season.)

Ohio State football

Product: Access to water fountains at all home games.

Promotion: Sale price for a Buckeye player's new car (local dealerships only).

Philadelphia Flyers

Product: 2011-12 single-game lower bowl tickets.

Promotion: Google "Jaromir Jagr" and "mullet," then divide total results by 1,000.

Pittsburgh Penguins

Product: 2011-12 single-game lower bowl tickets.

Promotion: Google "Jaromir Jagr" and "hated," then divide total results by 10,000.

New York Yankees

Product: 2012 season tickets, standing-room-only.

Promotions: Today's closing Dow number.

New York Mets

Product/promotion: We don't know. Just don't say "Dow" -- or anything else about investing -- around these guys.