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Monday, January 9, 2012
Updated: January 11, 5:28 PM ET
Cyrus Sutton's new deal


"You don't think that at 29, you're going to become a (professional) freesurfer again. I was planning on getting into more mainstream commercial stuff that pays better. This Reef thing came to me and it's pretty cool," says Sutton.

The face of surf cinema has changed considerably in the last few years thanks to a new crop of DIY filmmakers who make something out of virtually nothing. One such is Cyrus Sutton.

Sutton, 29, came out of Southern California as a young professional longboarder in the '90s. But following a staph infection in Samoa, he picked up a camera. And he sincerely enjoyed it.

In a few short years, Sutton has made a series of critically acclaimed films including "Riding Waves," "Under the Sun," and the Emmy-winning "The Next Wave," a documentary on Pacific tsunami relief. His most recent, "Stoked and Broke" did pretty well on the festival circuit. He may be best known for his website, Korduroy.tv, that hosts a series of independent minded videos that have grown from underground fun to viral phenomenon.

Sutton has spent the better part of the past few years working 70-80 hour weeks, but he recently landed a new deal with Reef that will give him opportunity he hadn't planned on.

Cyrus Sutton is known for his DIY approach to filmmaking.

"I've been shooting and editing 70 to 80 hours a week freelancing on commercial projects so that I could pay for my website project and films that I've been passionate about making. You don't think that at 29 you're going to become a [professional] freesurfer again. I was planning on getting into more mainstream commercial stuff that pays better. This Reef thing came to me and it's pretty cool."

Fans of Sutton's films will rejoice to know that his new position as surfer/artist for Reef will allow him the freedom to get back to the kind of progressive projects he's come to be known for. He is also well on his way to reach the goal for his Kickstarter campaign to spread "digital Aloha," and continue Korduroy.tv flicks for 2012. You may have also noticed his unique noseride perspective on the cover of the most recent Surfer's Journal. This week he's been enjoying long period Pacific swell not far from his home, both in front and behind the camera.

"I just look at the Reef relationship as a tremendous opportunity. I've been working so hard. I had ideas and inspirations, but I could never achieve them. Now, I will be able to. I started Korduroy to learn basic skills besides how to buy and sell stuff. That's all I grew up with. I wanted to move down that line, but I ended up getting stuck behind the computer the whole time. This can allow me to go out and learn things like car maintenance, gardening, hunting, solar photovoltaic, and natural building. So, I'm pretty excited about that."

Cyrus Sutton has change the surf cinema landscape.

While a proper film project may pop up, Sutton is now concentrating on the web series.

"I just need some time to regroup and think about what I want to do. I'm interested in doing a web series, focusing on people who live their lives outside the mainstream -- people who might not necessarily be rich, but lead rich lives."