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For the sixth consecutive year, ESPN will support the Kay Yow Cancer Fund in partnership with The V Foundation and WBCA during its annual Play 4Kay women's college basketball games Sunday and Monday.
|Pink has become synonymous with breast and women's cancer awareness. Expect to see plenty of it this week in women's hoops.|
The Cancer Fund is named in memory of legendary NC State women's basketball coach Kay Yow, who died Jan. 24, 2009, after a three-decade battle with cancer.
Play 4Kay, formerly known as the WBCA Pink Zone and February Frenzy, will showcase games on ESPN2, ESPNU and ESPN3, including eight regionalized games in high definition within two telecast windows Sunday, as well as a Big Monday doubleheader. Eleven teams ranked in the ESPN/USA Today coaches' poll will take part in Play 4Kay games, including No. 2 Notre Dame (ESPNU, 3:30 p.m. ET Sunday). The matchups also include a top-10 showdown between ACC powers No. 6 Miami and No. 8 Maryland, and a Big Ten battle between No. 19 Purdue and 10th-ranked Ohio State.
Seventh-ranked Kentucky takes on No. 11 Tennessee (ESPN2, 7 p.m. ET), followed by No. 3 Connecticut at Oklahoma (ESPN2, 9 p.m. ET). The SEC clash between the Wildcats and Lady Vols will be the first women's game broadcast on ESPN 3D.
Throughout the games, ESPN also will encourage fans to contribute to the Kay Yow Cancer Fund at Play4Kay.org.
The eight regionalized games will include frequent switches to and updates from the other games as action dictates. The maps below display home market-protected games. In the 16 home markets of the competing teams, ESPN2 will start and remain with the game of local interest. ESPN3 will offer every Play 4Kay game in its entirety. The rest of the country (black areas of the maps) will be part of ESPN2's national telecast, which will allow the viewer to see the most compelling action from multiple games.