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|John Jackson, pre $4,000 suit destruction. Brad Pitt was probably kinder to this outfit when he wore it, but he probably didn't have as much fun.|
Burton pros Danny Davis, John Jackson and Mark Sollors are regular fixtures in the snow mags each month but, for March, they find themselves on a different kind of newsstand: in Playboy. The magazine empire started by Hugh Hefner in 1953 with a $1000 loan from his mom often features notable sports figures in its fashion pictorials but is perhaps most famous for its nude photos of women and the iconic Playboy Bunny.
"We like to change things up and feature a variety of well-known guys in our pictorials -- everyone from actors like Neil Patrick Harris and Gilles Marini to UFC fighters and musicians like Cee Lo Green, Motley Crue and The Kooks..." said Playboy's Abigail O'Donnell. "Since snowboarding season is upon us, we decided it would be timely to use [pro] snowboarders as our models... We wanted to juxtapose the traditional laid-back, loose snowboarder style, by putting Danny, John and Mark into designer suits." [Ed. Yeah, tight ones.]
Davis, Jackson and Sollors are three of the best riders out there -- no question -- but it might surprise many that Playboy went with such a wild, ragged trio at Vail, Colo. over, say, some pretty boys from a martini lounge in Aspen.
"Dreads, beards and mustaches... I don't know why they chose us but I think it's hilarious seeing John J., the Geico Caveman, in Playboy," jokes Sollors, TransWorld's 2011 rookie of the year. "When they brought out those colorful suits I almost lost it. I couldn't believe we were going to be boarding in suits, let alone lime green and bright blue ones. It was hilarious."
"Well, there were no girls..." is how Davis first describes the shoot. "I just had no clue what might go on and was just, like, 'OK, cool, whatever.' And then a couple days before they were like, 'Just so you know there are no girls on this.' And I was like, 'Well, how is that a Playboy shoot?'"