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Tuesday, March 13, 2012
Tournament of Roses names
Jeffrey J. Allen chief operating officer


Pasadena Tournament of Roses -- March 13, 2012

PASADENA, Calif. -- The Pasadena Tournament of Roses announced today that effective March 16, 2012, Jeffrey J. Allen will assume the role of chief operating officer. Allen also will maintain the role of chief financial officer for the association.

"Jeff has been a core player on the Tournament of Roses team and I am so pleased to see him assume even more responsibility within our organization," said Tournament of Roses President and Chairman of the Board Sally M. Bixby. "We value the dedication, commitment and drive he brings to us each day."

In his new role, Allen will interface with volunteer leaders and committees in the areas of communications and marketing, membership services, sponsorship and procurement in addition to the Tournament's corporate and civic participants. As chief financial officer, he will oversee the financial matters for the association.

"I am thrilled that Jeff has accepted the chief operating officer position," said Tournament of Roses Executive Director Bill Flinn. "I have enjoyed our working relationship for many years and very much look forward to working closely with Jeff as he brings his own brand of creative energy to the role of chief operating officer."

"It's been a wonderful experience working with the Tournament of Roses and I am honored to be named chief operating officer," said Allen. "This role will allow me to enhance my working relationship with the volunteers, staff members and the many organizations associated with the Tournament of Roses."

Allen has 24 years of financial experience in both public and private accounting. Allen was hired as the controller of the Tournament of Roses in December of 1999 and was promoted to chief financial officer in 2003. Allen served financial roles with various US soccer-related entities including Vice President of Finance for Women's World Cup 1999, Controller for Major League Soccer and Finance Manager for Men's World Cup 1994.

Allen began his career in 1988 with Coopers and Lybrand as a public accounting auditor where he earned his Certified Public Accounting certificate. Allen graduated from the University of California, Santa Barbara in 1988 with a bachelor's degree in economics with an emphasis in accounting.