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Friday, April 20, 2012
Updated: April 23, 11:58 AM ET
Etnies releases trailer for new Twitch video

On Friday, Etnies and Powerband Films released the first full trailer for "Twitch's 420% All Natural," a new freeriding film featuring Jeremy "Twitch" Stenberg and friends that premieres at 7:30 p.m. Thursday at the Lido Theatre in Newport Beach, Calif., before the iTunes release on May 14.

"I've been filming with Twitch pretty much since I first got into filming motocross in like 1997, so to work with him on '420% All Natural' was an honor," says director Jay Schweitzer, best known for his "On the Pipe" FMX film series. "In my opinion Twitch is the best all-around rider in the world. He's got the best whips, he does these huge flips on natural terrain, he's doing footplant 180s, and he did the first-ever footplant 270s this year while we were filming. That's the kind of stuff that really separates him from all the other riders out there, and he really covers a broad spectrum of natural terrain riding: He's fast, he goes big, and he's got all kinds of style. It's been a pleasure to work with him to create this masterpiece: We did this whole film on $35,000, and it's pretty amazing what we were able to get done, driving around and doing it."

The film represents something of a transition for Stenberg, an X Games competitor since 1999, who has said he's stepping away from some of the freestyle competition scene to focus on freeriding, filming, and his family.

Jeremy "Twitch" Stenberg

"This year was a big changing point in Jeremy's career, as a rider and also as a person and a family man," says Schweitzer. "He's changed up some sponsors, he's gotten really into racing trucks, and he's stepping down somewhat from the competition limelight, but the fans still want to see him riding. This was a chance to show him at his very best: He's always been a top freestyle competitor, but he's always been an even better freerider. I think the core fans who really follow Twitch, those are the people we really made this movie for. And I think those fans can expect a raw, core, natural terrain freeride masterpiece when they see this film."

Stenberg brought many of his good friends along for the ride, including Todd Potter, Nate Adams, Jeremy McGrath, Dan Pastor, Dustin Miller, Mike Mason, and Tyler Bereman, hitting up some of their favorite spots and checking out new locales like Morro Bay in Cambria, California.

"Morro Bay turned out to be the most scenic, picturesque place I've ever filmed," Schweitzer says. "It's just beautiful up there, and it's almost untouched. As soon as we got there and saw Morro Rock in the backdrop we knew it was going to be special, so we said, 'Let's do something that's never been done before' and he went out and did it. We've also got some great stuff from Ocotillo Wells -- Jeremy grew up riding there, and you can always go back to a spot that's already been filmed a bunch if you bring a guy who's going to take it to the next level. We filmed at Reche Canyon, where Twitch flipped a 150-foot dirt step-up gap within a couple of minutes of warming up, then, at the end of the day, did this insane alley-oop footplant 270. We filmed out in Cameron, Arizona, which is Native American Indian land -- you can't just go ride there without putting in some work. And we filmed right in Jeremy's backyard in the Temecula Hills with Jeremy McGrath, hitting some huge jumps they dug out."

Schweitzer and Stenberg had previously announced earlier release dates for the film, and hoped to have it out by 4/20, but Schweitzer says he's happy they took the extra time to get some additional shots and spend some time in the editing process.

"We had a relatively small budget but we went out with RED cameras and did it up right, and my job as a filmmaker is always to make look like a million bucks, so that's what we did," Schweitzer says. "This film would not have been possible without the help of all our sponsors, especially Etnies: They helped us out financially, and they're putting on the premiere next week and doing a bunch of marketing for us. They've been our biggest backer on this project. Other sponsors that really helped us out a lot are Local Clothing, Famous Stars and Straps, Scott Price from Wyvern Motorsports, and our magazine sponsors Freerider Australia and Moto X Magazine in Germany.

Schweitzer says he hopes the film will help inspire a new generation of freeriders to head for the hills, and says he worked with Twitch to create a film that -- like the best skateboarding, snowboarding, and surfing films -- would stand above and beyond the competition level of the sport.

"Twitch has always said that if he could make a career of freeriding and filming, he'd drop freestyle competition else in a heartbeat," Schweitzer says. "This film represents his vision of what a freeriding fan wants to see in a film, and I've always been the kind of guy who is open to any creative input. Collaborating together I think we've definitely produced a film that is going to take things to the next level and make people take another look at what these guys are doing out in the dirt, away from the FMX competition scene, in a new way. And I think people are going to see Twitch in a new way, too: He's the guy that flips stuff first. There's a lot of guys that will follow another guy off a jump, or they'll hit it and do a straight trick to scope it out, but it really takes a certain kind of human being and rider and mindset to flip something first, and that's Twitch. This is a guy who just goes for it, and that's what this film is all about."