Thursday, April 26, 2012
ESPN New York moving to 98.7 FM
Traug Keller, ESPN senior vice president/production, business divisions, unveils the station's new logo at a special meeting of all staff and talent on Thursday.
NEW YORK -- ESPN New York 1050 AM will be broadcast on 98.7 FM beginning at 12:01 a.m. on Monday morning, April 30, the station announced Thursday.
"This move to the FM dial is in keeping with the industry trend of sports radio shifting and offers an even broader reach for our content," said Dave Roberts, ESPN 1050 New York vice president and general manager. "By combining the FM reach with our wide variety of digital offerings from ESPN Audio, we are uniquely positioned to provide coverage of all of New York's sports."
The all-new ESPN New York 98.7 FM will also be carried on 1050 until September, when the plan is to turn that signal into a 24-hour ESPN Deportes station, coinciding with the beginning of Hispanic Heritage Month (Sept. 15-Oct. 15).
"As part of ESPN's continual commitment to serve the U.S. Hispanic sports fan, we are thrilled to provide New York fans with a sports station that offers culturally relevant programming in Spanish," said Freddy Rolon, vice president of ESPN Deportes programming and business initiatives. "The launch of ESPN Deportes Radio will also provide advertisers and marketers a unique opportunity to reach local Hispanics sports fans in this market."
"Opportunities like this don't come along too often and it's tremendous that we were able to conclude a deal that will enhance our mission of serving sports fans in not just English but Spanish as well," said Traug Keller, ESPN senior vice president/production, business divisions. "Come fall, Spanish-speaking New Yorkers will have their first 24/7 sports talk radio station."
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ESPN New York's regular weekday lineup also will be slightly altered, accompanying the change of frequency. "The Mike Lupica Show" will now be heard from noon to 1 p.m. Monday through Friday, followed by a new show from 1 to 3 p.m., hosted by Stephen A. Smith along with Ryan Ruocco.
ESPN Radio national shows "Mike & Mike in the Morning" and "The Herd with Colin Cowherd" will continue to be broadcast in New York, from 6 a.m. to 10 a.m., and 10 a.m. to noon, respectively. "The Michael Kay Show" will air from 3 p.m. to 6 p.m.
Weekday evenings from 6 p.m. to 9 p.m. will be handled by Dave Rothenberg.
Robin Lundberg will take over hosting duties for the weekend morning shows. Saturday mornings will also feature a new show from 10 a.m. to noon hosted by Patrick McEnroe, who will continue as a tennis commentator for ESPN.