Print and Go Back ESPN.com: BMX [Print without images]

Thursday, June 21, 2012
Eddie Fiola launches new website


Eddie Fiola, The King of The Skateparks, launched a new BMX website this week.

'80s BMX legend Eddie Fiola, former GT Bicycles rider, current Hollywood stuntman and "The King of the Skateparks," has been known to make the odd appearance on a BMX bike at old school reunions here and there, but has never been one to bask in the glory of his past.

He moved on, and rides on occasion, and earns a living doing stunts in movies such as "The Hangover" and "Indiana Jones and The Kingdom of The Crystal Skull."

Fortunately, he has not let go of his BMX roots. Earlier this week, Fiola unveiled a new website and rebranding effort which showcases his BMX career in words, photos and videos. Visitors to the website will immediately hear some of Eddie's favorite songs (Run DMC, Pearl Jam, Nine Inch Nails) and can browse iconic photography from Fiola's past and present BMX days (including some epic zero flat bottom halfpipe shots.) A community area has also been setup especially for the fans where people are encouraged to send in their stories or photos.

Eddie Fiola on the cover of Freestylin' in 1986.

"I want people to just hang out and enjoy it," says Fiola, now 47 and a performer (no pun intended) at Gale Webb's Extreme Sports and Air Show in Calif.

Fiola rose to success in the early '80s as an innovative skatepark rider new on the Southern California scene. After short stints with Haro and Kuwahara, Fiola joined forces with GT Bicycles and enjoyed a wealth of success in BMX freestyle contests throughout the world. Fiola worked with GT to design the Performer series of bicycles (still in production over twenty five years later), but left GT in 1987 to pursue a deal with a new brand dubbed Citicat that ultimately fell through.

By the late '80s, Fiola's popularity scaled back as a new crop of vert contenders emerged in the top spot at contests, including Brian Blyther and Mat Hoffman. Rather than coast on his prior success as a BMX professional, Fiola rode contests in a "Team Unsponsored" t-shirt on occasion and concentrated on his transition into stunt work for television and movies.

For those that witnessed Fiola's meteoric rise in the mid '80s, his style, finesse and approachability remained a focal point in the old school BMX scene, and Fiola's new website is a chance to reconnect with those fans.